Leading cryptocurrency exchange Kraken has announced an innovative initiative in collaboration with Williams Racing's Formula 1 team. Entrants will choose an NFT to be featured on racecars during the upcoming US Grand Prix.

Kraken recently announced this sweepstakes on Twitter. Participants will have a chance to see their favorite NFT exhibited at speeds of over 200 mph in front of millions of racing enthusiasts.

The contest winners will be able to select their preferred PFP (Profile Picture) NFT to appear on one of the two Williams Racing cars competing in the US Grand Prix on October 22 in Austin, Texas.

Kraken stated earlier this year that it would feature customer-owned digital collectibles on its vehicles.

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